JC TORRES

About me

For over 30 years, I have worked with radio Stations, advertisement productions, professionals, entrepreneurs, and leaders who wanted to enhance their communication skills and make a real impact. My mission is to help individuals develop clear, confident, and culturally effective communication strategies for Spanish-speaking markets.

From Radio to Communication Coaching

My journey began in the exciting world of radio, where I mastered the art of capturing attention with authenticity and emotion. Working at leading radio stations such as Cadena 40, Cadena Dial, and Europa FM, I learned that the true power of communication lies not just in what you say, but in how you prepare and deliver it.

This experience led me to specialize in coaching professionals to communicate effectively in business environments. My work focuses on helping individuals overcome communication barriers, develop cultural awareness, and gain the confidence needed to excel in international markets.

Training That Transforms

I provide tailored coaching solutions designed to enhance spoken communication, cultural awareness, and professional interactions in Spanish-speaking contexts. My goal is to ensure that every professional I work with can communicate clearly, persuasively, and with confidence.

I help individuals transform their fears into strengths by integrating advanced techniques in mindset development, strategic visualization, and verbal and non-verbal communication skills. My approach goes beyond surface-level training—we address the core challenges that limit effective communication and work to overcome them together.

My Expertise and Approach

With a solid background in communication and a degree in Advertising and Public Relations along with a Master’s in Leadership Skills, Coaching, and Human Factors in Business, I bring together technical expertise, practical experience, and a deep understanding of the mental barriers that can limit effective communication.

I understand the challenges of facing fears, doubts, and nervousness—and I know how to transform them into confidence, authenticity, and control.

Ready to Elevate Your Communication Skills?

No matter where you are now, the key is taking the first step. Whether through personalized communication coaching or strategic training, I will guide you every step of the way to help you reach your full potential.

I am currently based in Scotland, helping UK professionals and businesses improve their communication in Spanish-speaking markets.

📩 Let’s Connect!